This branding project was developed for a Vancouver-based vinyl decking company looking to elevate its presence with a unified and professional visual identity. The goal was to reflect the company’s hands-on expertise and trustworthy service through clean, functional design.

The scope of work included creating a custom logo, business cards, branded letterheads, and vinyl decals for the company’s service vehicles. Each element was designed to maintain visual consistency across different touchpoints, ensuring brand recognition in both digital and physical spaces.

The final identity system balances practicality and polish—using bold typography, minimal color, and clear layouts to communicate reliability, professionalism, and a no-nonsense approach to quality decking services.